Top 15 Automotive CRM for Auto Dealerships in 2025

Running an auto dealership requires more than just great cars and good salesmanship, it’s about managing customers and technology.

Dealerships that use an automotive CRM solution see a 29% increase in sales and a 34% increase in productivity. That’s the power of having the right tool at your fingertips.

In this guide, we’ll take you through the top 15 dealership CRM software, based on which one is the best for your business.

What Is a Dealership CRM software?

Car dealer CRM is used to handle customers and potential buyers in the Automobile selling business.

The main purpose is to integrate and coordinate communication and organizational leads to improve client satisfaction for car dealers.

Every call made, email sent, or post shared by a customer is recorded in a CRM to develop better experiences and thus, create higher customer loyalty.

Note: Dealers using marketing automation are twice as likely to see a higher ROI.

15 Best CRM for Car Dealers to Increase Sales are:

1. CRMOne: Best CRM for Auto Dealers

CRMOne is among the most effective car sales CRM tools with a simple user interface and a lot of functional capabilities.

It integrates well with existing dealership and inventory management systems.

As a automotive dealership CRM, it provides a single platform for managing leads, deals, and customer service history. This helps dealerships track all customer interactions easily.

It includes salesforce automation tools. These tools are contact management, opportunity tracking, and pipeline management. These features help you close more deals efficiently.

It helps with marketing automation tools. You can run email campaigns and track your marketing ROI right from the system.

The platform offers customer support tool. These include a support portal, a knowledge base, and case management. These tools help resolve customer issues quickly.

Dealerships can create custom fields, workflows, and rules. This helps them match their unique sales processes.

It works with email, calendars, and social media management. This helps your team stay connected and manage all communications in one place.

CRMOne Ratings

• Capterra: 5.0/5.0
• G2: 4.9/5.0

Key Features:

• Easy to navigate with features that can easily be set or modified
• Selling capabilities and customer relationships reporting tools
• Interoperability with several dealerships’ software applications
• Use WhatsApp Marketing to contact the customers and for smooth conversation.
• The survey builder will assist you in collecting data for optimization.

Pricing:

• $119/ month/ unlimited users
• $199/ month/ unlimited users

2. Selly Automotive

Regarded as one of the top notch auto dealer CRM platforms. This one is mobile responsive, entailing any independent auto dealer could utilize.

Selly Automotive brings all customer interactions, leads, and deal details together. This makes it simple for dealers to manage everything from one cloud-based platform.

It automates follow-ups, schedules, and marketing messages. This helps independent dealerships increase sales and save staff time.

This auto dealer CRM platform, connects with inventory systems and other tools. It also provides real-time reporting and mobile access for easy management on the go.

Selly Automative Ratings:

• G2: 4.3/5.0
• Capterra: 4.5/5.0

Key Features:

• It facilitates the synchronization of work and sends Alerts.
• Communicational facilities such as texting and messaging in dealing with customers
• Lead capturing from places such as the Facebook messaging service.

Pricing:

• 130$/ month

3. HubSpot CRM

HubSpot car dealer CRM software provides a powerful means for lead, customer, and sales management as well as marketing campaign management, which makes this solution highly adaptive for auto dealers.

HubSpot helps sales, marketing, and service teams work together. This helps dealerships offer a smooth and personalized experience for customers as they buy.

The CRM provides advanced automation. It includes automated email campaigns, follow-ups, and workflow sequences.

This helps dealerships connect with leads and engage customers easily and at the right time, without any manual work.

HubSpot connects smoothly with inventory systems and over 1,000 third-party apps. This helps automotive dealerships access real-time vehicle data and streamline their operations.

HubSpot CRM Ratings

• G2: 4.4/5.0
• Capterra: 4.5/5.0

Key Features:

• Basic package that users can get for free while other features contain a fee.
• Tools that need to be considered when identifying contact and lead management tools are:
• A review of the link between marketing and sales as one body

Pricing:

• $3600/ month/ 5 users

Discover More Topics: Best HubSpot Alternatives & Hubspot vs CRMOne

4. Dominion VUE

Dominion VUE is a cloud-based dealer crm management system that from the features of its CRM.

The platform is developed with Microsoft Azure to be scalable and the data may be accessed from any location.

The platform has compliant texting, internal messaging, and mobile pay features. This allows easy communication with customers and staff right from the DMS5.

Dominion VUE provides a complete set of modules: Fixed Ops, Sales, F&I, Accounting, Payroll, and Reporting. This removes the need for add-ons. It also streamlines all dealership operations in one system.

Dominion CRM Ratings

• G2: 3.9/5.0
• Capterra: 4.9/5.0

Key Features:

• Cloud-native with strong connectors
• A Cloud-based solution is currently being implemented effectively for varied chain of showrooms across the nation.
• Stock and customer-related procedures

Dominion VUE is one of the market leading dealerships that offer a CRM together with other dealership tools.

Pricing:

• Contact to Sales

5. AutoRaptor

AutoRaptor is intended to enable independent dealers to have control and track leads, vehicles and customers.

Some of its functions can be customized to suit particular vehicles and dealerships effectively in automating its sales activities.

AutoRaptor CRM for auto dealerships lets sales teams send SMS, MMS, and make calls with one click. So, they can talk to customers without switching tools.

The mobile app lets dealers scan driver’s licenses and VIN barcodes. This helps staff quickly capture customer and vehicle details, whether from the lot or on the go.

It offers customizable sales pipelines and automated follow-up campaigns. This helps dealerships handle leads well, from capture to closing. It also boosts conversion rates.

AutoRaptor Ratings

• G2: 4.5/5.0
• Capterra: 4.7/5.0

Key Features:

• New lead requisites, daily work schedules, and lead management
• Automating the Email and SMS campaigns
• License and VIN scanning for more and better customer service.

AutoRaptor is particularly popular among small-scale digital retail franchises that require an easy-to-deploy and use CRM.

Pricing:

• 399$/ month

6. DealerSocket

DealerSocket is a designated CRM for auto dealerships. It is an highly effective software that is developed and custom-made for automobile dealers.

It includes Lead management, marketing automation technology, and inventory, among other features.

A CRM for car dealers that manages leads, boosts sales, and improves customer relationships. Its CRM software is industry-leading.

It simplifies sales, marketing, and service tasks. It also offers features like inventory management and scheduling services to boost efficiency.

The mobile access lets sales teams manage opportunities, talk to customers, and make quick decisions from anywhere.

DealerSocket Ratings

• G2: 3.5/5.0
• Capterra: 4.1/5.0

Key Features:

• OEM system integration as part of the delivery
• Systems specifically for engaging the audience and delivering targeted marketing initiatives
• Scheduling of services through different platforms
• Inventory management is highly apreciable.

Pricing:

• Contact to Sales

Its basic offering is something that newcomers to the world of automotive crm. will like as it’s free and, at the same time, HubSpot offers enough opportunities to adapt to the changing needs of the developing dealership.

7. VinSolutions

VinSolutions Connect CRM provides dealerships with an assigned performance manager concerning the sales functions.

VinSolutions uses Cox Automotive data to provide insights. This helps dealerships find shoppers who are ready to buy, even before they submit a lead.

This CRM for automotive industry takes care of follow-ups, assigns tasks, and removes duplicate data. This helps sales teams build relationships instead of handling admin tasks.

VinSolutions offers a customer record. It syncs data for sales and service teams. This gives a full view of each customer’s journey.

It is highly scalable, flexible, and integrates with almost every tool, which makes it perfect for use in the dealership.

VinSolutions Ratings

• G2: 3.8/5.0
• Capterra: 4.2/5.0

Key Features:

• The efficiency of having a performance manager who will look over all the student performances.
• Compatibility with automotive applications such as Dealerstack DMS.
• Overview of sale reports for appropriate leads monitoring

VinSolutions will be particularly suitable for dealerships who require a solution with substantial CRM functions and constant support for those features.

Pricing:

• Contact to Sales

8. Keap

Keap is a complete cloud-based CRM that is suitable for small businesses, including auto dealerships.

It incorporates all the data, the marketing and sales capabilities, and therefore makes it easier to interact and connect with customers.

Keap helps dealerships automate tasks like lead capture, follow-ups, and scheduling. This saves time and makes sure no customer is overlooked.

The platform brings together email marketing, contact management, and reporting. This helps dealerships track customer interactions and measure sales success.

Keap works with business phone systems and many apps. This makes it an effective car dealerships software to manage calls, texts, and customer communications in one spot.

Keap Ratings

• G2: 4.2/5.0
• Capterra: 4.0/5.0

Key Features:

• All-rounded sales and marketing automation
• Customer insights enhancement through data tracking
• Compatibility with customary programs such as the salesforce.

Pricing:

• $249/ month / 2 users

Discover More Topics: Best Keap Alternatives & Keap vs CRMOne

9. Salesforce CRM

Salesforce is one of the market’s most popular and powerful CRM and marketing systems for dealerships.

This system provides many facilities for handling leads and contacts and contains specific options for dealerships.

Salesforce Automotive Cloud gives dealerships a real-time view of every customer and vehicle. This helps teams personalize communication and streamline the sales and service journey.

The platform uses AI analytics and dashboards to predict buying intent. It also tracks sales performance and provides insights for faster decision-making.

It integrates with inventory, finance, and partner systems. You can manage leads, service appointments, and vehicle lifecycle data easily, all in one place.

SalesForce CRM Ratings

• G2: 4.4/5.0
• Capterra: 4.5/5.0

Key Features:

• Canadian-based with both fixed and flexible plans
• Flexible processes and ways of handling customers
• Linking with other software applications for all-over solutions for dealerships.

Pricing:

• $500/ user/ month

Discover More Topics: Best Salesforce Competitors & Salesforce vs CRMOne

10. Spyne

An AI-powered CRM for auto dealerships that is designed to boost sales, manage leads, and enhance customer engagement for car dealerships.

It captures and ranks leads from websites, social media, and marketplaces. This way, sales teams can concentrate on high-value buyers.

The platform automates follow-ups using AI. It sends calls, emails, and messages. This ensures timely communication.

It also helps recover lost or dormant leads with personalized re-engagement strategies.

Spyne provides a 24/7 virtual AI receptionist and call bot. This means dealerships won’t miss customer inquiries, even after hours. They can also book appointments and answer questions automatically.

Dealerships receive real-time analytics and performance tracking. This helps them monitor lead activity, staff efficiency, and sales results. They can easily access reports and dashboards.

Spyne works well with other dealership tools like DMS and inventory systems. It’s also easy to customize for each dealership’s needs.

Spyne CRM Ratings

• G2: 4.5/5.0
• Capterra: 4.7/5.0

Key Features:

• AI-powered lead management and recovery
• Automated follow-ups and 24/7 AI receptionist
• Real-time analytics and customizable dashboards
• Seamless integration with dealership systems
• Easy-to-use interface and strong customer support

Pricing

• $450/ month

11. Zoho CRM

It is a flexible and affordable tool designed for car dealerships. It helps manage leads, sales, and customer relationships effectively.

It gives a complete view of customers. It brings together all interactions and purchases.

The platform lets you easily gather leads from websites, social media, and referrals. It automates follow-ups, so no sales opportunities are missed. Plus, it features strong sales pipeline management.

Advanced analytics and dashboards help dealerships. They track sales trends, service performance, and customer engagement.

The mobile app helps sales and service teams. They can access customer details, update records, and get real-time notifications from anywhere.

Zia, the AI assistant, predicts sales trends. It also automates responses and analyzes customer sentiment.

Zoho CRM for car dealership allows you to communicate through multiple channels. This includes email, phone, live chat, and social media. This way, they can connect with customers at every touchpoint.

Zoho Ratings:

• G2: 4.1/5.0
• Capterra: 4.3/5.0

Key Features:

• 360-degree customer view and personalized engagement
• Automated workflows for sales and service
• Mobile access and real-time notifications
• Omnichannel communication and self-service portals for customers and vendors

Pricing:

• $200/ month/ 5 users

Discover More Topics: Best Zoho Alternatives & Zoho vs CRMOne

12. Freshsales by Freshworks

Freshsales is an AI-driven CRM. It helps car dealerships and other businesses improve sales.

It also automates workflows and manages customer relationships well.

The platform has smart deal insights with Freddy AI. It offers omnichannel sales engagement, built-in telephony, and customizable dashboards.

This setup helps you prioritize leads and close deals faster.

Freshsales works well with many business apps. It automates workflows and has a simple interface. This makes it ideal for small and medium-sized dealerships.

Freshsales CRM Ratings

• G2: 4.5/5.0
• Capterra: 4.5/5.0

Key Features:

• AI-powered lead scoring and predictive deal insights for smarter sales prioritization.
• Omnichannel communication, including built-in phone, email, chat, and SMS, for seamless customer engagement.
• Workflow automation to reduce manual tasks and improve sales productivity.
• Customizable sales pipelines and dashboards to track performance and manage deals efficiently.

Pricing:

• $295/ month / 5 users

13. Pipedrive

Pipedrive is a simple CRM designed for car dealerships. It helps sales teams track leads and manage deals. Plus, it automates tasks, making car buying and selling easier.

Its visual sales pipeline shows each deal stage clearly. This helps you prioritize leads and follow up on time.

This CRM for auto dealerships collects customer data and communication history. This helps dealerships build trust with buyers and personalize each interaction.

Automation features handle repetitive tasks like appointment reminders and follow-up emails. This allows staff to focus more on engaging with customers.

Pipedrive’s mobile app helps you manage deals, log calls, and set reminders on the go. This way, you won’t miss any sales opportunities, even while on the lot.

The CRM integrates with inventory management, virtual showrooms, and digital documentation tools.

Pipedrive CRM Ratings

• G2: 4.3/5.0
• Capterra: 4.5/5.0

Key Features:

• Visual sales pipeline for easy deal tracking and lead prioritization.
• Automation of follow-ups, reminders, and repetitive sales tasks.
• Centralized customer data and communication history for personalized service.

Pricing:

• $395/ month / 5 users

Discover More Topics: Best Pipedrive Alternatives & Pipedrive vs CRMOne

14. LeadSquared

LeadSquared is a complete automotive CRM. It helps dealerships, auto services, OEMs, and used car sellers. They can use it to capture, manage, and track all interactions in the vehicle sales journey.

The platform lets you manage everything in one system. You can handle pre-sales, sales, inventory, partner management, and after-sales services easily.

LeadSquared automates lead capture from various sources. This includes websites, social media, and referral networks. So, no inquiry gets missed, which helps reduce lead leakage.

A CRM for auto dealerships that does smart lead distribution, gives instant notifications, and automates replies. These features help sales teams focus on and convert leads more quickly.

Its segmentation, lead scoring, and automated workflows help personalize communication. They also make sales processes smoother.

LeadSquared CRM Ratings

• G2: 4.6/5.0
• Capterra: 4.3/5.0

Key Features:

• Automated lead capture, scoring, and distribution from multiple channels.
• Real-time notifications and omnichannel communication for timely engagement.
• Advanced segmentation and workflow automation for personalized sales and marketing.
• Comprehensive analytics and integration with dealership and DMS tools for unified management.

Pricing:

• 1000$/ 2 users

15. Bitrix24

Bitrix24 is a flexible CRM and business management tool. It helps car dealerships by bringing together sales, inventory, customer communication, and team collaboration all in one place.

The platform provides strong contact management. It helps dealerships store, organize, and access customer and vehicle data easily. This way, they get a complete view of all interactions and purchase history.

Bitrix24 helps you track leads and manage your sales pipeline. It also automates reminders and follow-ups easily.

They also help with deal progression. This way, sales teams can focus on high-potential leads and close deals faster.

It offers omnichannel communication. It captures leads from web forms, email, live chat, social media, and phone calls. All these are managed in one contact center.

CoPilot, the platform’s AI assistant, helps with several tasks. It creates marketing content, transcribes calls, and scores leads for sales forecasting.

Bitrix24 CRM Ratings

• G2: 4.1/5.0
• Capterra: 4.2/5.0

Key Features:

• Centralized contact, lead, and inventory management for a complete dealership overview.
• Automated sales workflows, reminders, and follow-ups to boost productivity.
• Omnichannel communication and AI-powered assistant for lead capture and engagement.
• Integrated collaboration tools and mobile access for seamless team operations.

Pricing:

• 163$ /month/ 250 users

Conclusion

Choosing the CRMOne can change the way car dealers manage their dealerships completely.

The right software will go a long way in helping to optimize and manage the workings of your dealership and go further in sales lead management for improvement in the profitability of your dealership business.

Make sure to acquire the best automobile dealership CRM system now and help improve your business performance and grow your customer service relations.

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