Salesforce is a major player in the CRM industry.
Well-known for its wide range of features that help manage leads, boost sales, and enhance business intelligence.
In fact, Salesforce owned 21.7% of the global CRM market, over 3 times more than its competitor, Microsoft’s 5.9%.
However, even with this leading position, many companies are looking for Salesforce competitors. Yes, you heard it right!
But..
Why this shift? Has Salesforce lost its edge?
The answer is pretty simple!
Different companies have different needs, and those needs evolve as customer expectations grow.
That’s why we have put together a list of the best Salesforce alternatives for 2025. We have specially curated the top picks, which will provide insight into other robust tools.
Let’s explore CRM options for every kind of team. These alternatives can boose your growth & improve how you connect with customers. Ready to find the one that fits you best, #1 will surely surprise you.
Why look for Salesforce Competitors CRM software?
Although Salesforce is a powerful tool, no doubt about that, but that does not mean it is a perfect fit for everyone. Many businesses, especially growing ones, are starting to explore different alternatives the moment they find themselves stuck in between.
Let’s see those reasons in detail.
Doesn’t always work well with other tools:
Many teams rely on tools like Gmail, Slack, or project management apps to get work done. But connecting toCRM like Salesforce is not easy. Not just this, in many cases, you’ll need to pay extra or deal with complex setups.
It gets expensive really fast:
Although Salesforce’s starting price is affordable. But as your team grows or you need more features, the plans start to become pricey. Especially, it will be difficult for small businesses or your startups on a budget.
Hard to customize as per your needs:
Every organization works differently. But with Salesforce, making changes to match your specific workflows is complicated, time-consuming, and requires expert help.
Not always a smooth fit as you expand:
As your team grows, things should get smoother. But with Salesforce, it can actually feel more complicated to manage over time.
15 Best Alternatives to Salesforce
CRM software | Starting Price | Best For | Free trial |
---|---|---|---|
CRMOne | $119 | Small to mid-sized business | 21 days |
Hubspot | 800$/month | Small to large businesses | 14 days |
Pipedrive | $14 | Sales-focused team | 14 days |
Sugar CRM | $19 | Businesses with customizable solutions | Not specified |
Insightly | $29 | small to mid-sized businesses | 14 days |
Microsoft Dynamics 365 | Available upon request | Enterprise Integrated | 30 days |
Zoho CRM | $25 | Growing business | 15 days |
Bitrix24 | $49 | Budget-friendly collaboration | 30 days |
Sage CRM | Available upon request | small to mid-sized businesses | Not specified |
Keap | $249 | Small businesses focusing on automation | 14 days |
Zendesk | $55 | Customer support team | 14 days |
Monday CRM | $9 | Project management Integration | 30 days |
Netsuite | Available upon request | ERP and CRM integration | Not specified |
Freshworks | $15 | Small to mid-sized businesses | 21 days |
Nimble | $24.90 | Social CRM solutions | 14 days |
1. CRMOne: (Free option available)
Launched in 2021, CRMOne has quickly made its mark as an all-in-one CRM platform. Designed for businesses that value efficiency and customer-first operations. CRMOne’s mechanism is to streamline business operations.
Additionally, it strengthens customer relationships through advanced automation features and process management capabilities. That’s why it stands out as a top alternative to Salesforce for all the right reasons.
Key features:
- Comprehensive Customer Management: One of CRMOne’s biggest strengths is its powerful customer service tools. It helps you manage customer data efficiently and track every interaction, leading to stronger relationships and higher satisfaction.
- Advanced Marketing and Sales Features CRMOne comes with built-in marketing and sales automation tools. You can run targeted campaigns and automate follow-ups, so your team spends less time on manual tasks and more time closing deals.
- Lead Management and Communication CRMOne makes lead management simple and effective. You can easily capture, track, and follow up with leads so your message always reaches the right person at the right time.
- Try it with CRMone’s free trial and see how it works for your business. Its ability to adapt to the specific needs of businesses makes CRMOne the top Salesforce competitor.
- Smart AI Chatbot (Aeri): Meet Aeri, your smart AI chatbot from CRMOne. It answers questions, books meetings, and helps customers even when you’re offline. Aeri learns from past chats to give faster, more personal replies over time.
- Easy-to-use Interface: CRMOne is designed for simplicity. Unlike Salesforce, there’s no steep learning curve, your team can get up and running in minutes. The clean layout makes it easy to focus on tasks without getting overwhelmed.
Pricing:
- Free: 21-day Free trial
- Star-up: $119 for Unlimited users
- Ultimate: $199 for Unlimited users
Customer rating:
G2: 4.9
Capterra: 4.6
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2) HubSpot crm
Target Market: Small and medium-sized businesses
HubSpot CRM is a renowned cloud-based platform. Known for its user-friendly interface and comprehensive CRM capabilities that cover the entire customer lifecycle.
As an all-in-one CRM solution, it caters to businesses looking to streamline their operations and improve customer interactions without the complexity often associated with advanced CRM systems.
Key Features:
- Impactful Sales Tools
- Quality Customer Support
- Campaign management
Pricing:
- Free plan
- Marketing Hub pricing- Professional: 800$/month, Enterprise: 3,600$/month
- Sales Hub Pricing- Professional: 90$/month, Enterprise: 150$/month
- Service hub pricing- Professional: 90$/month, Enterprise: 150$/month
- Content hub pricing- Professional: 450$/month, Enterprise: 1500$/month
- Operational hub pricing- Professional: 720$/month, Enterprise: 2000$/month
Customer rating:
G2: 4.4/5
Capterra: 4.5/5
3) Pipedrive
Pipedrive is a CRM tool made for sales representatives. If your priority is the management sales process, then Pipedrive is for you! Pipedrive’s primary focus is on visual sales pipelines. It helps automate sales processes and prioritize deals.
It helps automate sales tasks, prioritize deals, and keep your pipeline moving without the guesswork. Plus, its simple interface makes it easy for teams to adopt and start closing more deals quickly.
Key Features:
- Sales data tracking
- Document Management
- Automation of repetitive tasks
Pricing:
- Essential: $14 per user/month (billed annually).
- Advanced: $24 per user/month.
- Professional: $49 per user/month.
- Power: $59 per user/month.
- Enterprise: $79 per user/month.
Customer rating:
G2: 4.1/5
Capterra: 4.3/5
Gartner: 4.4/5
4) Sugar CRM
Sugar CRM is a very adaptable CRM solution. It is designed for organizations that need robust account management capabilities and detailed customer insights.
It is well-suited for medium to large businesses that require high customization. With its flexible architecture, SugarCRM allows teams to tailor workflows, dashboards, and reports to fit complex business needs.
Key Features:
- Sales forecasting
- Analytics tools
- User-friendly interface
Pricing:
- Essential: $19
- Standard: $59
- Advanced: $85
- Premier: $135
Customer rating:
- G2: 4.2/5
- Capterra: 4.0/5
- Gartner: 4.1/5
5) Insightly
Insightly is a dynamic CRM tool that effectively manages projects alongside sales and marketing activities. Its mechanism aids businesses in managing their entire customer lifecycle through a single platform.
Unlike complex tools like Salesforce, Insightly offers more smoother experience by combining CRM and project management in one easy-to-use interface.
Key Features:
- Project management tools
- Marketing automation tools
- Advanced reporting for insights
Pricing:
- CRM: Plus: $29, Professional: $49, Enterprise: $99
- Marketing automation: Plus: $99, Professional: $499, Enterprise: $999
- App Connect: Plus: $249, Professional: $799, Enterprise: $1,899
- Support and ticketing: Plus: $29, Professional: $49, Enterprise: $99
- Insightly All-in-one: Plus: $349, Professional: $899, Enterprise: $2,599
Pricing:
- G2: 4.2/5
- Capterra: 4.2/5
- Gartner: 4.2/5
6) Microsoft Dynamics 365
If you are looking for a highly scalable solution, then Microsoft Dynamics 365 is the one for you! It seamlessly blends with other Microsoft products.
Furthermore, it also provides robust tools to businesses. These tools manage their sales, marketing, and customer service needs. Its flexibility makes it ideal for both small agencies and large government organizations with complex workflows.
Key Features:
- Extensive Sales tools
- Campaign management
- Integration with Microsoft Apps
Pricing:
Pricing details of Microsoft Dynamics 365 are available upon request and may vary based on specific requirements.
Key Features:
- G2: 4.5/5
- Capterra: 4.4/5
7) Zoho CRM
We describe Zoho CRM as a platform known for its affordability and intriguing features. Launched in 2005, it has steadily grown into a popular choice for small to medium-sized businesses.
It offers a wide range of tools, from automation to analytics, without the hefty price tag, making it ideal for teams that want flexibility on a budget.
Key Features:
- Tracking of customer engagement
- Strong Reporting and analytics
- Drives sales automation
Pricing:
- Free Plan: Free for up to 3 users.
- Standard: $25 per user/month (billed annually).
- Premium: $59 per user/month (billed annually)
Customer rating:
- G2: 4.1/5
- Capterra: 4.3/5
8) Bitrix24
Bitrix24, launched in 2012, is a comprehensive tool that offers a wide range of features. Such as sales, management, document handling, and team collaboration.
It’s especially useful for businesses looking for an all-in-one platform that combines communication, project tracking, and CRM under one roof.
Key Features:
- Task Automation
- Sales funnel management
- Internal communication tools
Pricing:
- Basics: $49
- Standard: $87
- Professional: $175
- Enterprise: $350
Customer rating:
- G2: 4.1/5
- Capterra: 4.2/5
- Gartner: 4.4/5
9) Sage CRM
Sage CRM, launched in 2001, is tailored for small to medium-sized businesses. It offers streamlined features to manage customer relationships and sales processes efficiently.
The platform also includes tools for marketing automation, reporting, and customer service. Its simple interface and easy integration with Sage accounting products make it a solid choice for growing businesses.
Key Features:
- Sales forecasting
- Customer data management
- Marketing automation
Pricing:
- For pricing details, contact Sage CRM directly.
Customer rating:
- G2: 4.3/5
- Capterra: 3.5/5
- Gartner: 4.3/5
10) Keap
Keap, formerly known as Infusionsoft, was launched in 2001. It’s designed to help small businesses automate their marketing and sales processes, making it easier to grow customer relationships and boost revenue.
The platform combines email marketing, CRM, and automation in one place. With its simple interface and built-in templates, Keap is especially helpful for entrepreneurs and small teams looking to save time and scale faster.
Key Features:
- Automate email marketing
- Sales follow-ups/billing process
- Manage a larger customer base
Pricing:
- $249/ 2 users/month (Billed at $2,988/ year)
Customer rating:
- G2: 4.2/5
- Capterra: 4.1/5
11. Zendesk
Zendesk, launched in 2007, relies heavily on automation and is considered one of the best Salesforce alternatives. It tracks and manages every customer interaction while bringing all communication into one unified platform. Agents can easily view the complete history of conversations, making support faster and more personalized.
Its clean design and user-friendly interface have made a lasting impression on users. Zendesk also offers a wide range of integrations and is well-suited for teams that handle high volumes of support requests.
Key Features:
- Seamless Integration
- Unified Insights
- Automated Workflows
Pricing:
- Suite team: $55
- Suite growth: $89
- Suite professional: $115
- Suite enterprise: Talk to sales teams
Customer rating:
- Capterra: 4.4
- Gartner: 4.3
12. Monday CRM
Monday CRM lets users control their sales cycle and customer data all in one spot. It has a lead information system that helps in project management and sales cycle tracking.
Startups can centralize customer relationships, helping teams reduce time while tracking every interaction. The platform has attracted a huge user base of 225,000 customers across 200 countries.
Key Features:
- Manage support tickets
- Use live chat
- Make phone calls and schedule meetings
Pricing:
- Free: $0 (up to 2 users) Limited
- Basic: $9
- Standard: $12
- Pro: $19
- Enterprise: Contact sales teams
Customer rating:
- G2: 4.5/5
- Capterra: 4.4/5
- Gartner: 4.5/5
13. NetSuite
NetSuite CRM is a great all-in-one solution for sales, marketing, and operations. It supports the whole customer life cycle. It is part of the NetSuite ERP platform and has built-in integrations.
NetSuite is a complex CRM solution. It needs a paid setup and costs more than its competitors. Perfect for a large enterprise that needs deep customization and advanced reporting capabilities.
Key Features:
- All-in-One Marketing and Sales Tools
- Built-in Integrations
- Lifecycle Support
Pricing:
- Custom pricing as per requirements, contact the sales team.
Key Features:
- G2: 4.1/5
- Capterra: 4.2/5
- Gartner: 4.3/5
14. Freshworks
It provides many features like contact management, lead management, sales forecasting, and marketing automation.
Freshworks is made for small-to-midsized businesses (SMBs). It offers four plans to suit different budgets. The interface is easy to use and intuitive.
Key Features:
- AI-powered lead scoring:
- Sales Sequences
- Customizable Dashboards
Pricing:
- Freshdesk: Growth: $15, Pro: $49, Pro+Ai Co Pilot: $78, Enterprise: $79
- Freshdesk Omni: Growth: $29, Pro: $69, Enterprise: $109
- Freshchat: Free: 0 Growth: $19, Pro: $49, Enterprise: $79
- Freshcaller: Free: 0, Growth: $15, Pro: $39, Enterprise: $69
Customer rating:
- G2: 4.5/5
- Capterra: 4.5/5
- Gartner: 4.2/5
15. Nimble
Nimble is a CRM that focuses on relationships. It helps businesses create and keep strong connections with their customers. It automatically collects and updates contact details from different sources. This gives a complete view of customer interactions.
Nimble simplifies relationship management. It offers social media integration, smart segmentation, and workflow automation. This boosts engagement.
Key Features:
- Social Media Integration
- Contact Enrichment & Smart Segmentation
- Task & Workflow Automation
Pricing:
- $24.90/user/monthly
Customer rating:
- G2: 4.5/5
- Capterra: 4.4/5
- Gartner: 4.2/5
Conclusion
The Right CRM can reshape your business, manage sales, marketing, and customer relationships.
Are you also considering switching from Salesforce CRM software? Here’s what you need to know.
- CRMOne makes scaling simple with built-in AI, automation, and a personal chatbot named Aeri. It’s perfect for growing teams that want an intuitive, all-in-one system without the Salesforce complexity or price tag.
- Insightly is the solid pick for project-based teams wanting CRM plus project tracking.
- Zoho CRM offers a feature-rich platform with easy setup, but you have to pay a high price for the plan.
- Pick EngageBay for all-in-one CRM, marketing, and helpdesk tools, perfect for budget-conscious teams.
Pro tip: Start by identifying your team size, daily workflows, and future growth plans. Don’t just pick the biggest name; choose the CRM that fits how you work.
Ready to streamline your operations with modern Salesforce alternatives?
Try CRMOne’s 21-day free trial and see how effortless customer management can be.
FAQs
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Who is the biggest competitor to Salesforce?
Top picks include HubSpot, Zoho CRM, CRMOne, Freshsales, and Microsoft Dynamics. These Salesforce alternatives offer similar features at more affordable pricing and with an easier setup.
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Why do companies look for Salesforce alternatives?
Salesforce can be pricey and complex. A lot of companies choose the top 15 CRM tools because they are affordable and designed for simplicity.
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Is there a free CRM better than Salesforce for small businesses?
Yes. If you’re a new or small business, new to CRM, HubSpot CRM and CRMOne offer free editions that are worth looking at as Salesforce alternatives.
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Which CRM from the top 15 list has the easiest setup?
Pipedrive and CRMOne stand out for quick setup and ease of use. They’re solid Salesforce alternatives with zero tech hassle.
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What CRM offers better integration than Salesforce?
If your team needs to scale, Microsoft Dynamics 365 and HubSpot CRM’s third-party integration make them solid alternatives to Salesforce.
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