Top 12 Omnisend Alternative for Email Marketing in 2024

We all understand that in today’s world, email marketing is one of those strategies that can be effectively used in the context of small businesses and e-commerce brands. However, due to the large number of choices available to choose from, choosing the right email marketing platform is not as simple as we think. As the number of options to choose from increases, it becomes difficult to find the correct choice of the right email marketing platform. If you are seeking for the Omnisend alternative, you must take the time and discuss various platforms that are available out there in order to find the one that will be most suitable for your business needs and objectives. You need more than just sending emails.

Omnisend is one of the most used services for a lot of businesses due to its ease of use and good ecommerce features. However, it doesn’t mean that this fits every Business, so it’s important to look at other options that might fit your needs better. In this blog, we’ll go through the top 12 alternative to Omnisend for 2024, each of them might be distinctive in some point that can help you with your email marketing in one way or another.

Why You Should Consider an Omnisend alternative?

There is a great variety of features offered by Omnisend as one of the best email marketing tool, especially for ecommerce businesses looking to automate their marketing campaigns. Nevertheless, it does have its limitations, which may force you to explore other options. Upon considering Omnisend alternatives, you might come up with a platform that actually fits what you are trying to reach, whether it’s ecommerce automation, improving customer engagement, or enhancing your marketing automation tool.

You might need a tool with stronger website builder capabilities, flexible landing pages or personalized messages that best suit your target audience. Additionally, some users find that Omnisend’s pricing plans can be restrictive, especially for businesses that are just starting or have unique budget needs. Others may seek more advanced analytics to track campaign performance or prefer integrations with different apps and platforms. By looking at other email marketing solutions, you can discover features and pricing that more closely match your business needs, helping you achieve your marketing goals more effectively.

Why Omnisend May Not Meet Your Advanced Email Marketing Needs?

Limited marketing automation capabilities for complex workflows.
Restrictions in SMS marketing delivery speed and global reach.
Basic advanced reporting features lack in-depth insights.
Limited variety of landing page templates for creating tailored pages.
Absence of custom pricing options for flexible usage needs.
Fewer advanced features like multi-step workflows and dynamic content.
Restricted A/B testing options are available only for specific campaigns.
Lack of inbox preview feature, leading to email rendering issues.
Basic advanced segmentation options, limiting precise targeting.
Limited customization in email templates and design options.
No custom HTML editor for fully personalized email designs.

The Top 12 Omnisend Alternative for 2024

1. CrmOne

CrmOne emerges as a noteworthy alternative to Omnisend for email marketing in 2024 with the added advantage of advanced features ideal for improving your marketing and customer engagement. It provides a strong alternative to Omnisend by offering end-to-end email marketing features with CRM capabilities, putting it into consideration as one of the best tools for businesses targeting to build on their marketing efficiency, customer engagement, and overall campaign management.

Features:

Advanced Marketing Automation: CrmOne specializes in automating complex marketing workflows, allowing you to create personalized email campaigns and responses associated with customer interactions.
SMS Marketing: Integrates SMS marketing capabilities to target the audience through multiple channels, enhancing audience interaction and sales.
Landing Page Builder: Gives you a simple drag and drop page builder for improving the landing pages, hence enhancing leads and customers.
Advanced Reporting: Delivers advanced analytics and reporting features to monitor the success of your advertising efforts, evaluate consumer interactions, and improve your strategies.
Custom Pricing: Pricing is more flexible; depending on the size and complexity of the Business, companies can select the most suitable package plan.
Custom HTML Editor: Personalizing your emails and using pleasing design techniques help your messages to be visibly appealing to your audience when they appear in their mailbox.
A/B Testing: Try out various email variations to find out kind of message works best for your customers to maximize the impact of the campaign.
Inbox Preview: Check how your emails would look like and how they appear on desktops, smartphones, and other mail clients to give your emails a polished look.

Pricing:

Start-up Plan: $9.99 per user/month
Professional Plan: $14.99 user/month
Enterprise Plan: $19.99 per user/month
Free Plan: 21-day free trial available for all plans.

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2. Klaviyo

It’s an automated marketing assistant for e-commerce, offering advanced automation of marketing activity and personalized messages from customer data.

Features:

SMS Automation: Along with email, run automated SMS campaigns that allow you to reach your customers on their preferred channels and increase overall engagement.
Responsive Email Templates: Beautifully designed templates ensure that an email looks great on desktop, tablet, and mobile alike.
Web Push Notifications: Enable browser notifications to re-engage visitors for more frequent visits or conversions.

Pricing:

Email and SMS Plan: $60/month
Email Plan: $45/month
Free Plan: 60 Days limited access.

3. Constant Contact

A reliable and experienced email marketing service provider with excellent services to its clients and features suitable for the Small Business.

Features:

Landing Page Builder: Ease the creation of a custom landing page to capture leads and improve the rate of conversion.
Email Support: Provides simple customer support to help with email marketing and solve problems.
Automated Workflows: Allows to schedule and establish sequences of emails and tasks so that marketing becomes more effective and does not take so much time.
Social Media Campaigns: Integrates emails with the social media initiatives in order to expand the reach of campaigns.

Pricing:

Lite Plan: $12/month
Standard Plan: $35/month
Premium Plan: $80/month
Free Plan: 21 Days limited access.

4. Sendinblue

Its a well known email marketing platform that offers the functionality of email marketing, SMS marketing and marketing automation for ecommerce collectively.

Features:

Unlimited Emails: It enables businesses to send uncountable emails, which makes it appropriate for users who send massive emails.
Chat Support: Provides customer support to its users in order to assist them in resolving the issues and enhances the campaign as well.
A/B Testing: Helps compare the variants of the emails and trace which content and design are more effective.
Transactional Emails: Can incorporate automated order confirmation as well as an order notification feature, valuable for the ecommerce business.

Pricing:

Starter Plan: $25/month
Business Plan: $65/month
Free Plan: Limited.

5. GetResponse

A highly reputed for usability, GetResponse has a rich feature set that ranges from email marketing, landing pages & web push notifications.

Features:

Automation Workflows: Build multi-step marketing automation programs to develop leads and improve the value for customers.
Signup Forms: Simple and fast-to-develop forms enable the capturing of leads and increase the email list size.
Lead Generation: It has various elements used to enhance conversions and subscriber lists like webinars and autoresponders.
Advanced Reporting: Offers Key Performance Indicator measures to help the firm monitor the outcome of the campaign so as to make appropriate conclusions.

Pricing:

Email Marketing Plan: $13.30/month
Marketing Automation Plan: $41.30/month
E-commerce Marketing Plan: $83.30/month
Enterprise Plan: Contact
Free Plan: 30 Days.

6. ActiveCampaign

An excellent marketing automation solution suitable for those who want to have extensive client engagement.

Features:

Geolocation Tracking: Advertising is made more localized since people of similar locations are targeted, hence making advertising more relevant.
Personalized Campaigns: Enables the creation of very specific marketing messages which have high chances of being acted upon.
Inbox Preview: Helps to avoid that email looks unprofessional on one or another kind of devices, tablets, for example.

Pricing:

Starter Plan: $15/month
Plus Plan: $49/month
Pro Plan: $79/month
Enterprise Plan: $145/month
Free Plan: 14 Days.

7. Moosend

A cheap plan with the least functionality is designed for small businesses, especially those who own online stores.

Features:

Pre-Designed Templates: Provides several pre-written email templates that may be edited in order to suit your needs.
Dynamic Emails: Adapts the content of the sent emails to the dynamic behavior and or interests of the recipient to make it as relevant as possible.
Custom HTML Editor: Offers flexibility for designing different HTML patterns that may suit the company’s branding needs when sending out emails.

Pricing:

Pro Plan: $9/month
Free Plan: 30 Days.

8. Drip

Designed for ecommerce businesses, Drip has marketing automation, as well as, personalized emails depending on the customer information.

Features:

Automated Emails: Allows the creation of marketing automation that assists in following up leads and making sales.
Ecommerce Automation: Connects with ecommerce systems to send highly targeted messages with a focus on the customers’ usage and buying patterns.
Multiple Channels: It supports campaigns over every channel, such as short messaging service and email to make sure of the multi-channel marketing.

Pricing:

Basic Plan: $39/month
Free Plan: 14 Days.

9. HubSpot

An integrated branding and selling solution that comprises of email marketing solutions, landing page solutions and customer journey mapping.

Features:

Google Analytics Integration: Enables one to analyze the performance of an email sent to the subscribers and the web traffic for better marketing strategies.
Unsubscribe Page Builder: Assist in building personalized ‘unsubscribe’ template pages that will help maintain its users.

Pricing:

Sales Hub Starter: $20.00 per user/month
Sales Hub Professional: $100.00 per user/month
Sales Hub Enterprise: $150.00 per user/month
Free Plan: Limited Features

10. Benchmark Email

A basic email marketing platform that developed and focuses on simplicity and mobility that are helpful for beginners.

Features:

Responsive Email Templates: Ensures every email is responsive and is well formatted across different devices.
A/B Testing: Allows one to experiment with different email campaigns within the subject line, content, and layout.
Automated Workflows: Increase efficiency in the flow of the email marketing campaigns to be in a position to manage the campaigns effectively.

Pricing:

Free Plan: Limited Features
Pro Plan: $15/month
Enterprise Plan: Contact
Free Plan: Limited Features

11. MailerLite

A versatile and easy-to-use tool for creating email newsletters, landing pages, and websites, suitable for small businesses.

Features:

Pre-Designed Templates: Provides relatively simple templates that allow users to avoid much work.
Ecommerce Conversions Tracking: Track the number of sales and conversion from emails making it easier to determine the success of the campaigns.
Priority Support: Enables the client to get in touch with the customers support services for resolution of any matter.

Pricing:

Free Plan: Limited Features
Growing Business Plan: $10/month(3 users)
Enterprise Plan: Contact
Advanced Business: $20/month

12. Mailchimp

An email marketing software solution that is easy to use and allows for various organizations to be interconnected. Very suitable for small Business, and ecommerce brands.

Features:

Advanced Segmentation: Enables organizations to advertise their products and services to intended audiences for more effective advertisement.
Landing Pages: Allows to design pages solely for marketing promotions and obtain leads.
Email Templates: Offers multiple options for templates that can fit your brand image.
A/B Testing: Enables the isolation of various factors such as the type of content that is sent out or subject lines for emails.

Pricing:

Essentials Plan: $13/month
Standard Plan: $20/month
Premium Plan: $350/month
Free Plan: 30 Days

Conclusion

Choosing the right omnisend alternative is crucial to the success of the emails you will be send to your clients. As has been highlighted various omnisend alternatives or omnisend competitors provide robust functionalities; therefore, one should try as many platforms as possible in order to find the most appropriate platform. Thus, some tools may feature higher levels of automation and level of personalization than others, while others may be more affordable, more user-friendly, and provide better customer service. It is necessary to involve assessed criteria as the cost, functions, and usability for choosing the best omnisend alternatives for a business in 2024.

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