Best CRM for insurance agents: A complete guide

So many data’s with so many numbers, how can insurance companies and agents manage it all without proper deployment of CRM?

Don’t even think about using Excel, and other traditional applications. Over 91% of companies with more than ten employees utilize CRM systems, that’s because it makes their work easier and draws in significant revenue in terms of premiums.

43% of people reportedly do not trust insurance companies due to inconsistent communication. This lack of communication leads to bad impression, loss of insurance policy sales, etc.

This raises a lot of questions to the credibility of all the client data of particular insurance company and hence the wise decision is to avoid it by implementing a CRM system.

The question is how to select the best CRM for Insurance agents that reduces their burden, easy to learn, increases their productivity, automates the routine tasks, and more.

We have short-listed CRM’s that are in-particular are top choice for insurance companies, and have all the required features that you as insurance professionals can expect.

Why insurance agents need CRM?

Better Customer Relationships

A CRM helps agents track client details. This includes policy history, preferences, and past interactions, all in one place. This helps to personalise communication, give useful advice, and tackle concerns quickly.

Boosts Sales and Revenue

CRMs help agents identify clients who might need additional coverage or new policies. If a client’s home insurance is about to expire, the CRM can flag it. Then, it can suggest related products, such as auto insurance.

Cross-Selling with AI Insights

Advanced CRMs look at client data to predict their needs. For example, they might suggest life insurance after a marriage update. AI-driven recommendations help agents proactively pitch relevant add-ons, maximizing value from existing clients.

Compliance and Security

Insurance involves sensitive data like financial and personal details. CRMs keep information safe using encryption and access controls. This cuts down the risk of breaches.

Best CRM for Insurance Agents & Companies:

1. CrmOne

If I would have been an insurance agent, and wanted to sell more policies, then CrmOne is the kind of Agency Management System I would implement in the system. Reason being many, we can start by looking at its high-quality features. Often regarded as best free CRM software for insurance agents.

Create an attractive website for your insurance company, and you don’t have to start using your capital and hire new designers and everything. Just choose from the pre-made best website builder software, which are also customizable so you can give the theme according to your insurance company.

Various type of insurance require various features to put the work-level to satisfaction. Particularly in CrmOne, you will get distinct features for every type of policy. For example, in a life insurance policy, e-KYC verification, policy and claims management, etc. features are there. In property and realtors, risk assessment, document management, etc. features are given. The automation feature equipped with AI and chatbots are there to assist you throughout the process.

Note: By reducing manual errors and administrative overhead, companies can save between 20-30% on operational costs

How do you advertise insurance policies? Or what if something new came up and you want to represent in the best attractive way possible. You need to think about the design of the email template then write those catchy Subject lines and headers. But what if you are saved from that? And all you have to do is ‘Click’ and ‘Select’

CrmOne offers Business Email templates that are designed to increase ROI, and help your insurance company.

Then comes the unified part, where all your workflows can be centralized, and all social media accounts on which you have done marketing can be accessed via a single platform that gives you a cutting edge on giving instant replies and making your customers feel special.

Insurance agents have to make sure about the security of their clients and hence CrmOne is equipped with tight security measures to protect sensitive client information. It has customizable dashboards for tracking performance metrics too.

Pricing:

• Free plan available
• Startup: $119/ Unlimited user/month,
• Ultimate: $199/ Unlimited user/month (Billed annually)

Comparatively the pricing of CrmOne is quite affordable, as it offers more features and have been proving out to be game changer CRM for insurance agents and companies. 

2. Salesforce

Companies using Salesforce report a 35% increase in customer satisfaction due to enhanced service delivery. It provides solutions across various insurance sectors, including Life and Annuity, Group Benefits, and Property and Casualty.

A customer-centric approach is what Salesforce has been implementing, so that the customer interaction and their experience is great. Different departments can connect easily so that there is no miscommunication. It is designed to prioritize policyholders, so their queries are solved promptly.

If you are budget oriented insurance agent, then after CrmOne, Salesforce is your next go-to choice, as it reduces operational costs. It even lets you deploy new products and services quickly.

If you ask agents and companies in insurance sector who are already using Salesforce, then they will definitely mention Einstein Analytics, which is one of the best AI tool to provide insights into customer behavior and risk assesment. This makes it one of the best CRM for insurance agents.

Pricing:

Plans start at $100/ user/month

3. HubSpot CRM

Overall, HubSpot as an insurance software reflects its versatility. Known for its user-friendly interface and integration capabilities, it offers lead tracking, automation, and customizable dashboards.

These solutions are tailored specifically for the insurance industry as they eliminate the data entry tasks, manage claims, and handle multiple policies. Take data from social media, website inquiries, and referrals to single dashboard.

The mobile-friendly designs let agents access critical information and manage customer relationships on the go. HubSpot CRM keeps you ahead of the competition by continuously updating its features.

It increases accuracy, focuses on hybrid modules (human + AI), works on building better relations with clients by personalized interactions leading to more conversion, and gives actionable data that lets you pre-plan your future strategy.

Pricing:

Plans start at $45/user/month.

4. Zoho CRM

Want to increase your policy sales? Use the AI-based sales assistant of Zoho ‘Zia’ which can predict sales trends and automate tasks. With the Zoho Suite and open REST APIs helps you can build your own integrations.

Particularly for insurance companies, it offers omnichannel communication for better customer engagement via email, phone calls, live chat, and social media.

Send auto-reminders to customers for renewal, or to even wish them on birthdays or anniversaries. Just as with CrmOne, you can manage multiple policies at the same time. This lets you keep policyholders organized, giving a complete view of different policies.

A claim request is something that needs to be resolved quickly, this CRM lets you assign claims to the right employee. Set SLAs, and checklists that are aimed at building customer relationship management, your reputation and increasing sales.

Pricing:

Plans start at $45/user/month.

5. Nexsure

If you are looking for that one CRM, that just does the insurance part such as handling policy, claims tracking, and document management, then Nexsure can be considered. It is a cloud and mobile-based platform.

It automates critical tasks such as claims processing, commission tracking, contact management, document handling, and quota management. Nexsure allows users to customize email drip campaigns for targeted marketing efforts, enhancing customer engagement and customer retention further.

Nexsure offers three distinct editions—Core, Web+, and Productivity+—providing flexibility for businesses to choose the tools that best fit their operational requirements. These features make it one of the best CRM for insurance agents.

Pricing:

Plans start at $99/month

6. Insly

What makes Insly unique is the ability to create custom insurance products for specific market needs. You can use this CRM to digitize your operations fast and integrate through open AIPs, no need to spend on development.

Insly allows you to build non-life insurance products in weeks not months, no coding or developer involvement needed. You can handle double the Gross Written Premium (GWP) compared to previous systems.

You can create workflows for brokers, direct-to-customer sales or embedded insurance models, optimize the sales cycle and maximize conversion rates.

What makes Insly unique in the insurance CRM landscape is the ability to adapt to the specific needs of MGAs and insurance companies without needing to spend on development resources.

Pricing:

Plan start at $199/user/month

7. Applied Epic

Recommended by many as an insurance software. Open and scalable architecture for applied and 3rd party applications.

Applied Epic has benefits specific screens for managing general plan information, rates, coverages and eligibility criteria for P&C and benefit brokers.

You can have policy information at each stage and transparency means better service delivery. Users can find new markets for new risks or remarket existing ones with integrated quoting.

How about automating information exchange with insurer partners? You can do that by receiving policy documents directly within the management system.

Pricing:

Plan start at $99/month

8. EverQuote Pro

This platform connects insurance agents with high-intent leads. Once the customer submits a request, the information is sent to agents right away.

Each prospect fills out a full application that gives agents all the information so you can customize lead preferences by selecting specific risk profiles that match your business goals.

This has a different way of closing deals as leads are sent to a max of 3 agents. Each agent has a dedicated Customer Success rep who provides personalized recommendations.

EverQuote sources leads from its Verified Partner Network so all leads meet strict quality standards and are high-intent insurance shoppers.

Pricing:

Plan start at $119/month

9. Pipedrive

How can we forget Pipedrive, a CRM solution with sales intent? Well for insurance agents Pipedrive has tweaked its usual features so agents don’t have to work as hard.

Send automated follow-ups when the customer’s insurance is up for renewal. Resolve new claims quickly by assigning to the right agents. You can even see which reps are performing best and which one needs help.

Insurance agencies can build custom sales pipelines that fit their business process, eliminating unnecessary stages of sales process that can cause friction in case resolution. The platform tracks email activity including opens and clicks so you can see how leads and customers are engaging with communications.

Pricing:

Starts at $49/user/month

10. Oracle

It has solutions designed specifically for the insurance industry. It lets agents manage customer interactions across multiple touchpoints.

It manages complex relationships between customers, agents, brokers and partners so better collaboration and communication.

Reduce operational costs, manage partner networks and give personalized experience to individual customer needs. The company grows and this tool grows with it.

As part of Oracle’s cloud offerings, PeopleSoft CRM gives users access to their data and applications anywhere so remote work and flexibility.

Pricing:

Plan start at $100/user/month

11. Insureio

While other CRM focuses on maximizing their sales potential, this CRM minimizes non-revenue-generating activities. For example, their drop ticket app fulfillment offers case management, approval automation, and e-policy delivery.

A set of tools to track leads, events, tasks, and policies, that lets agents be proactive at every step. The forecasting of sales and productivity, with opportunities displayed on a user-friendly dashboard, gives an interactive feel.

Agents can quote over 40 leading carriers using a simple one-page application for term life, permanent life, long-term care (LTC), disability, and annuities.

You can push your marketing automation efforts with pre-built email templates, personalized websites, and marketing campaigns tailored to their specific needs.

Pricing:

Plans start at $50/ month

12. Cognition+

An insurance software platform that is designed to operate efficiently in the insurance business. It offers end-to-end insurance solutions, from underwriting and policy management to claims processing and customer service.

Regarded as one of the best CRM for insurance brokers and agents, with an intelligent and intuitive interface. It allows connections with Broker Management Systems that give access to critical information directly.

Cognition+ provides policyholders with modern access to essential policy and claims information, improving customer experience and engagement. It modernizes operations across the entire organization to adapt to the transformative changes to increase productivity.

Cognition+ can be tailored to meet the specific needs of various stakeholders in the insurance industry, including carriers, brokers, agents, and policyholders.

Pricing:

Pricing start at $159/user/month

13. BriteCore

BriteCore provides persona-based executive dashboards and advanced analytics, allowing users to access pre-configured dashboards and create custom reports to identify growth opportunities and cost savings.

Along with other typical features, the platform operates as a web-based solution that integrates core functions, portals, reporting pipeline management, and analytics, ensuring a consistent user experience across all components.

What sets it apart is this feature: Leveraging Amazon Web Services (AWS), BriteCore offers a reliable cloud infrastructure that minimizes business disruptions and allows teams to work remotely without being constrained to a physical office.

Users can utilize point-and-click editors for rating and underwriting rule configurations, along with product and document templates that facilitate rapid market expansion. BriteCore allows for quick initiation and termination of pilot programs and greenfield initiatives through automated deployment scripts, enabling agile responses to market changes.

Pricing:

Plan start at $99/user/month

14. ClaimVantage

Built natively on the Salesforce Lightning Platform, ClaimVantage provides a cloud-based solution that supports digital transformation initiatives for insurers.

Insurers can proactively identify fraudulent activities, expedite claim processing times, and deliver superior customer service. It aligns the entire claims process, from intake to adjudication and payment.

Use data analytics, to proactively identify patterns and anomalies that may indicate potential fraud, enhancing risk management. ClaimVantage allows for the digital recording, tracking, and management of absence and disability claims in an integrated manner. Amazing isn’t it? Hence, making it one of the best CRM for insurance agents.

Pricing:

Plan start at $300/month

15. AgencyBloc

AgencyBloc is a leading insurance agency CRM software that is designed for health, senior, and benefits insurance agencies. It aligns sales, client retention, and compliance management.

It provides a multi-carrier marketplace for group benefits quoting, proposal creation, and enrolment, ensuring HIPAA and HITECH compliance. It follows government norms strictly.

Users can securely track their entire book of business while maintaining ownership of their customer data themselves, ensuring privacy and compliance with industry regulations. AgencyBloc provides resources and tools aimed at improving client retention rates by facilitating better communication and service delivery.

Pricing:

Plans start at $105/ user/ month

How to implement CRM for insurance agents?

1. Align CRM Goals with Business Needs

First, find your agency’s main challenges, like slow renewals or poor lead tracking. Involve teams like sales and customer support to identify key CRM features. These might include automated reminders and policy management tools.

2. Involve Stakeholders Early

Include agents, underwriters, and IT staff in planning. Their input helps the CRM fix real workflow gaps. This includes improving collaboration between departments and solving data accessibility issues.

3. Select the Right Tech Setup

Pick databases such as PostgreSQL and tools that integrate smoothly with your systems, including policy admin software. Customize workflows to match your agency’s sales process and customer touchpoints.

4. Migrate Data Carefully

Clean client data by removing duplicates. Then, test the migration on a small scale first. Ensure the CRM securely imports policy details, contact histories, and renewal dates.

5. Train Teams with Role-Based Sessions

Run workshops for agents on lead tracking and for support staff on claim management. Provide video guides and ongoing troubleshooting to ease adoption.

Overview:

A better CRM for insurance agents and companies is a must because it increases your productivity, gives your team an AI assistant, that is helpful in every situation, provides you with detailed reports to know about your capital spending and so more. As an insurance agent or if you are among insurance brokers, you can compare the best features for you and your company.

CrmOne is the next-gen automated platform that is feature-rich and centered around building valuable customer relationships. Try CrmOne once, and you won’t have to look anywhere else!

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